In a previous post I wrote about a the Plan – Do – Check – Act approach to developing an appropriate social media strategy for your business. I want to follow-up on that post with a list of case studies showing practical examples of companies around the world of how they are using social media [...]

Increasingly, large and small organisations, are talking about using social media, typically in the context of a specific service/application they have heard of such as Facebook, Twitter etc. As with any software system or service, in order to get the most benefit from it, it is important to have a strategy in mind beforehand. When [...]